Market Development

Advanced research methodologies for better understanding of the economic mechanisms

12/15/2019

List of publications on Market Development

Sectoral research and studies about factors that indirectly impact private sector and institutions in any economy

Market Development - Market Trends, Market Opportunities and Promotion

Books

Nuevas Tendencias en Marketing Turístico. (New trends in Marketing in Tourism). Bernal-Turnes, P.; De la Orden de la Cruz, C. Ed.: OMM Editorial. Madrid, 2014.

Planificación Estratégica de Marketing. (Strategic Planning in Marketing) Bernal-Turnes, P.; Vico Belmonte, A. Ed.: OMM Editorial. Madrid, 2012.

Estrategias de las Variables de Marketing. (Strategy in the Variable of Marketing). Bernal-Turnes, P.; Vico Belmonte, A. Ed.: OMM Editorial. Madrid, 2012.

Conceptos Fundamentales de Marketing. (Main Concepts of Marketing) Vico Belmonte, A.; Bernal-Turnes, P. Ed.: OMM Editorial. Madrid, 2012.

Book Chapters

"La Puesta en Valor del Patrimonio Cultural y Gastronómico: Un Maridaje que Combina con las Rutas Turísticas de Castilla la Mancha." 2015. (Enhacement of cultural and gastronomic heritage: A marriage that combines with the touristic routes of Castilla la Mancha). In Turismo Gastronómico y Enológico. Dykinson. Written with A. Vico. Belmonte and J. Tornero.